David Ogilvy “How to Write” Memo (1982)

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Use short words, short sentences and short paragraphs

In September 1982, David Ogilvy sent the following memo out to all who worked at Ogilvy & Mather, the ad agency he founded 30 years prior. His advice still stands today, and is one of those timeless pieces that goes along with William Zinsser’s On Writing Well,  and Strunk & White’s The Elements of Style.


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